With a week of daily deals going live on the InSinkErator website, finishing with a significant discount across all items from Black Friday on 25th November to Cyber Monday on 28th November, we recommended a dedicated budget be allocated to the promotions. Tailored text and image adverts were created for each day and placed on the Google Search and Display networks respectively, the latter of which was used in combination with a re-marketing audience list.
A daily countdown feature was also utilised on the text ads from 25th to the 28th November, making it clear when the promotion was due to end in order to generate a sense of urgency among customers. We also managed the budget in a way which would allow increased visibility from the 25th onwards, to coincide with when most people in the UK would receive their monthly pay.
The results were significant, with daily sales reaching record highs for pay-per-click traffic, and return on investment peaking on Black Friday itself at over 15:1.