We were approached by Guarantor Loan Comparison to help restore their rankings for a list of very competitive keywords relating to guarantor loans, which for the last few years had been dominated by the UK’s largest providers and comparison sites.
The brief was to providing an in-depth technical SEO audit and provide some clean linking building practices to strengthen the site’s domain and indeed the rankings.
What we delivered
Starting with the technical SEO audit, we used a range of premium SEO tools to determine some quick wins including some changes which lead to a vast improvement in site speed and better indexing after analysis of server log files.
In terms of the link building campaign, we looked for alternative ways to do outreach in a very niche industry which is often associated with negative press.
We created a survey, using real consumer data based on the spending and borrowing habits of parents and their children – which allowed us to generate a number of natural ‘followed’ links including a mention in The Sunday Times.
In addition, we leveraged the value of the company’s owner to take part in featured interviews and offer his expertise on the financial industry, on topics such as underwriter practices.
The site has already seen a noticeable jump in rankings, which has led to a better conversion rate and increase in revenue.
We are looking forward to continuing our work with Guarantor Loan Comparison and seeing some further improvements in their organic search over the coming weeks and months.