increase in organic search traffic within 3 months
decrease in page load times
increase in blog traffic
What the client thought...

Distinctly approached our SEO campaign with a very fresh perspective and strong technical expertise that led to great results. They are very easy to speak to, professional and reliable and I look forward to working with them in the future.

Daniel Tannenbaum, Managing Direcotr, Guarantor Loan Comparison

The Brief

We were approached by Guarantor Loan Comparison to help restore their rankings for a list of very competitive keywords relating to guarantor loans, which for the last few years had been dominated by the UK’s largest providers and comparison sites.

The brief was to providing an in-depth technical SEO audit and provide some clean linking building practices to strengthen the site’s domain and indeed the rankings.

What we delivered

Starting with the technical SEO audit, we used a range of premium SEO tools to determine some quick wins including some changes which lead to a vast improvement in site speed and better indexing after analysis of server log files.

In terms of the link building campaign, we looked for alternative ways to do outreach in a very niche industry which is often associated with negative press.

We created a survey, using real consumer data based on the spending and borrowing habits of parents and their children – which allowed us to generate a number of natural ‘followed’ links including a mention in The Sunday Times.

In addition, we leveraged the value of the company’s owner to take part in featured interviews and offer his expertise on the financial industry, on topics such as underwriter practices.

The site has already seen a noticeable jump in rankings, which has led to a better conversion rate and increase in revenue.

We are looking forward to continuing our work with Guarantor Loan Comparison and seeing some further improvements in their organic search over the coming weeks and months.

Related case studies

| View All

Taking site traffic and conversions to new highs with technical SEO, link building and blog content

Having previously invested in SEO, Engage Education approached Distinctly as they began the development of a new website. They were looking for a brand new strategy that could deliver consistent traffic growth whilst expanding into new international territories – but not at the cost of the UK side of the site.

Read the Case Study

Technical SEO and link building support within a very competitive marketplace

Guarantor Loan Comparison is a free impartial comparison website for guarantor loans in the UK. The company was founded in 2014 and is based in London. We worked with Guarantor Loan Comparison to address rankings issues and to restore visibility in SERPs.

Read the Case Study