200%
Increase in conversion rate
156%
Increase in leads after six months
47%
Decrease in cost per acquisition
What the client thought...

Before Distinctly, our problem was generating business and since the investment the problem is that we need more staff to cope with demand. In the words of Roy Scheider from the film Jaws, 'we’re going to need a bigger boat!'

Leo Cunningham, Managing Director, GroomArts

Based in London and St. Albans, GroomArts Academy is a City and Guilds accredited training and education centre, alongside a dog grooming academy.

Providing focused, comprehensive training using the highest quality professional equipment – alongside an aftercare support programme and comprehensive business advice – the company aims to equip their students with the key skills and academic qualifications they need to succeed in the dog grooming industry, whether they wish to set up their own business or work in an established dog grooming parlour.

The Brief

Wishing to aggressively grow their business, GroomArts Academy were keen to begin a campaign of targeted PPC advertising, with the primary intention of generating enquiries for their industry-accredited dog grooming courses.

We were asked to provide a comprehensive strategy which would achieve optimum visibility across multiple online search platforms, with the ultimate goal of generating as many high quality leads as possible for the Academy.

What we delivered

In order to obtain maximum visibility for GroomArts’ dog grooming training courses, we implemented a combined advertising strategy across Google Ads, Facebook and AdRoll remarketing.

After six months, we increased leads by 156% across all three networks, tripling the conversion rate and following careful campaign optimisation, we also managed to bring cost per acquisition down significantly over the same period.

Related case studies

| View All

Technical SEO and link building support within a very competitive marketplace

Guarantor Loan Comparison is a free impartial comparison website for guarantor loans in the UK. The company was founded in 2014 and is based in London. We worked with Guarantor Loan Comparison to address rankings issues and to restore visibility in SERPs.

Read the Case Study

Driving a 200% increase in online sales in a niche market

Implementing the findings of our audit, we fixed the technical architecture of the site and funnelled the site’s domain authority to key landing pages. We increased the depth of content on key landing pages, producing high quality copy which we optimised with key search terms in order to rank as highly as possible.

Read the Case Study

Using SEO and PPC to drive new business enquiries

By focussing on a combination of both SEO and PPC, we increased Rayden's online visibility substantially, resulting in an increase in traffic to the site and most importantly, generating valuable new business enquiries.

Read the Case Study

Using unique survey data to attain invaluable top-tier news coverage

Surveys are a highly effective way of establishing authority and relevance in an industry by creating unique, linkable data that nobody has seen before – driving the news rather than following it. This makes surveys useful not only as a link-building tactic but as a way to target content precisely to your audience, confident that they will engage with it.

Read the Case Study

Improving global visibility in the financial modelling market

To obtain maximum visibility for AMT Training's courses, we fixed a large number of technical issues and implemented an effective keyword strategy to ensure they were visible for high-intent keywords. This positively impacted global visibility and significantly increased organic traffic and revenue.

Read the Case Study

Streamlining analytics across three websites to highlight key data and improve tracking of traffic

CAMRA (Campaign for Real Ale) is a consumer organisation based in St Albans, which promotes quality ales and ciders and campaigns on the importance of pubs. Founded in 1971, it has almost 200,000 members. The […]

Read the Case Study

Taking site traffic and conversions to new highs with technical SEO, link building and blog content

Having previously invested in SEO, Engage Education approached Distinctly as they began the development of a new website. They were looking for a brand new strategy that could deliver consistent traffic growth whilst expanding into new international territories – but not at the cost of the UK side of the site.

Read the Case Study

Delivering an increase in organic traffic, form completions and visibility for primary terms

Mercer Hole’s main objective was to see an increase in organic leads generated through their website. With this in mind, Distinctly spent time improving the site’s content as well as devising an effective blog strategy to help build authority in the financial field.

Read the Case Study

Promoting Vape Club as an industry leader, building brand authority

Identifying key opportunities to raise awareness and prominence of Vape Club as an industry leader, we increased brand visibility through national and regional press coverage and built high quality, authoritative links to the Vape Club website.

Read the Case Study