Since 1989, Gapforce has taken great pride in providing young people with exciting gap year opportunities and overseas volunteer projects. These experiences have enabled their customers to grow personally and professionally. The company aspires to make a real impact on the world.
The aim of the campaign was to outrank other brands competing in the space for all keyword opportunities and, in doing so, increase enquiries and brand awareness.
Gapforce work internationally, with multi-region websites in the UK, US, Canada and Germany. With websites dedicated to each of those regions, there was a strong need to ensure their international SEO was in good health as well as covering all typical SEO technical challenges.
Because Gapforce offer a wide range of gap year packages across multiple territories, it was essential that we concentrated on all pages, not just the main pages. In doing so, we ensured that activity was balanced across all possible gap year location keywords.