Since 1989, Gapforce has taken great pride in providing young people with exciting gap year opportunities and overseas volunteer projects. These experiences have enabled their customers to grow personally and professionally. The company aspires to make a real impact on the world.
The aim of the campaign is outrank other brands competing in the space for all keyword opportunities. In doing so, increase enquiries and brand awareness.
Gapforce work internationally, with multi-region websites in UK, US, Canada and Germany. With websites dedicated to each of those regions, there was strong need to ensure their International SEO was in good health as well as covering all typical SEO technical challenges.
Because Gapforce offer a wide range of gap year packages across multiple territories, it has been important to concentrate on all pages, not just the main pages. In doing so, ensure that all cannons were firing across all possible gap year location keywords.