10
Links pointing to the Southampton restaurant page
10
Positive reviews reaching an estimated online readership of 40k
3000
Social media accounts reached
What the client thought...

I’m delighted with the results Distinctly achieved from the blogger night that was held in Southampton. The aim of the night was to help improve local publicity for the restaurant as well as increase visibility online.

The event was timed to coincide with the launch of our Christmas menu which enabled everyone to get in the festive spirit on the night and the bloggers had a great evening which was shown in their reviews of the restaurant.

Cally Phillips, Marketing Manager

The Brief

We were tasked with improving the organic visibility of the newly opened Southampton COSMO Restaurant, in order to increase awareness of the branch in the local area.

To do this, we needed to build links to the Southampton page on the COSMO site to help boost local Southampton rankings. Link building to product or service pages is notoriously difficult – however, we thought we would take advantage of COSMO’s varied world buffet menu and organise a local blogger night.

The dual purpose was to drum up discussion online and on social media, as well as – importantly – to build links to the Southampton location page.

To make this work, we needed a hook or reason to host the event. Luckily, we were coming up to both the first birthday of the branch and the launch of the new Christmas menu. It was a joint party!

We had one month to organise, prepare and liaise with the bloggers.

What we delivered

We achieved 10 positive pieces of coverage on the bloggers’ and website owner’s publications with 10 links pointing to the Southampton page.

The sites ranged from food to lifestyle and parenting to local news. As a bonus, we even managed to get one of the Capital South Coast radio morning presenters to talk about her evening at the restaurant on the radio the next day!

The evening was a complete success and there should be more on the way.

Related case studies

| View All

Using SEO and PPC to drive new business enquiries

By focussing on a combination of both SEO and PPC, we increased Rayden's online visibility substantially, resulting in an increase in traffic to the site and most importantly, generating valuable new business enquiries.

Read the Case Study

Using unique survey data to attain invaluable top-tier news coverage

Surveys are a highly effective way of establishing authority and relevance in an industry by creating unique, linkable data that nobody has seen before – driving the news rather than following it. This makes surveys useful not only as a link-building tactic but as a way to target content precisely to your audience, confident that they will engage with it.

Read the Case Study

Technical SEO and link building support within a very competitive marketplace

Guarantor Loan Comparison is a free impartial comparison website for guarantor loans in the UK. The company was founded in 2014 and is based in London. We worked with Guarantor Loan Comparison to address rankings issues and to restore visibility in SERPs.

Read the Case Study

Driving a 200% increase in online sales in a niche market

Implementing the findings of our audit, we fixed the technical architecture of the site and funnelled the site’s domain authority to key landing pages. We increased the depth of content on key landing pages, producing high quality copy which we optimised with key search terms in order to rank as highly as possible.

Read the Case Study

Promoting Vape Club as an industry leader, building brand authority

Identifying key opportunities to raise awareness and prominence of Vape Club as an industry leader, we increased brand visibility through national and regional press coverage and built high quality, authoritative links to the Vape Club website.

Read the Case Study

Building a strong online presence with a fully optimised website

Advising on SEO best practice for a full site redevelopment - including site map structure and optimised copy for landing pages - led to an all-time high in enquiries a month after the site launch, with key pages continuing to climb the SERP rankings.

Read the Case Study

Capitalising on the market for DAB car radios in Norway over 4 months

Using text, display and re-marketing adverts to target users across Google Ads, Facebook and AdRoll, we achieved increased exposure, continuously reduced CPCs week on week and increasing conversion rate by 61%. 

Read the Case Study

Increasing awareness for the opening of the Crowne Plaza Basingstoke

To promote the new Crowne Plaza Basingstoke hotel, bespoke press releases for trade and local publications were produced for key journalists. Gaining increased awareness of the opening, we achieved an estimated 26.6K lifetime coverage views. 

Read the Case Study

An advertising strategy across Google Ads, Facebook and AdRoll

To obtain maximum visibility for GroomArts’ training courses, we implemented a combined advertising strategy across Google Ads, Facebook and AdRoll remarketing. We increased leads by 156%, tripling the conversion rate and reducing CPA.

Read the Case Study