10
Links pointing to the Southampton restaurant page
10
Positive reviews reaching an estimated online readership of 40k
3000
Social media accounts reached
What the client thought...

I’m delighted with the results Distinctly achieved from the blogger night that was held in Southampton. The aim of the night was to help improve local publicity for the restaurant as well as increase visibility online.

The event was timed to coincide with the launch of our Christmas menu which enabled everyone to get in the festive spirit on the night and the bloggers had a great evening which was shown in their reviews of the restaurant.

Cally Phillips, Marketing Manager

The Brief

We were tasked with improving the organic visibility of the newly opened Southampton COSMO Restaurant, in order to increase awareness of the branch in the local area.

To do this, we needed to build links to the Southampton page on the COSMO site to help boost local Southampton rankings. Link building to product or service pages is notoriously difficult – however, we thought we would take advantage of COSMO’s varied world buffet menu and organise a local blogger night.

The dual purpose was to drum up discussion online and on social media, as well as – importantly – to build links to the Southampton location page.

To make this work, we needed a hook or reason to host the event. Luckily, we were coming up to both the first birthday of the branch and the launch of the new Christmas menu. It was a joint party!

We had one month to organise, prepare and liaise with the bloggers.

What we delivered

We achieved 10 positive pieces of coverage on the bloggers’ and website owner’s publications with 10 links pointing to the Southampton page.

The sites ranged from food to lifestyle and parenting to local news. As a bonus, we even managed to get one of the Capital South Coast radio morning presenters to talk about her evening at the restaurant on the radio the next day!

The evening was a complete success and there should be more on the way.

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