The Brief
We were tasked with improving the organic visibility of the newly opened Southampton COSMO Restaurant, in order to increase awareness of the branch in the local area.
To do this, we needed to build links to the Southampton page on the COSMO site to help boost local Southampton rankings. Link building to product or service pages is notoriously difficult – however, we thought we would take advantage of COSMO’s varied world buffet menu and organise a local blogger night.
The dual purpose was to drum up discussion online and on social media, as well as – importantly – to build links to the Southampton location page.
To make this work, we needed a hook or reason to host the event. Luckily, we were coming up to both the first birthday of the branch and the launch of the new Christmas menu. It was a joint party!
We had one month to organise, prepare and liaise with the bloggers.
What we delivered
We achieved 10 positive pieces of coverage on the bloggers’ and website owner’s publications with 10 links pointing to the Southampton page.
The sites ranged from food to lifestyle and parenting to local news. As a bonus, we even managed to get one of the Capital South Coast radio morning presenters to talk about her evening at the restaurant on the radio the next day!
The evening was a complete success and there should be more on the way.
