YoY organic traffic growth from December 2017 to December 2018
YoY organic revenue increase
YoY increase in transactions (December 2017/18)
What the client thought...

Working with Distinctly has shown the benefits of working with specialists in their field. As a niche market it has been critical for us to find high net worth individuals who are looking for a unique product at competitive prices.

Distinctly have achieved that goal and helped show significant sales increases within a challenging marketplace.

Paul Futcher, MD, Cigar Club

With 50 years of trading experience, The Cigar Club is Europe’s most experienced and professional online cigar company.

The Brief

Given our proven success in the e-commerce sector, Cigar Club approached Distinctly following a notable decline in site performance. Our primary aim was to recover organic traffic and revenue lost in the migration to a new website platform.

What we delivered

After undertaking a full audit of the Cigar Club site, we identified issues with keyword targeting, the metadata of product pages and the depth of content on the site.

We also highlighted issues which had arisen during the migration of the site platform, which we fed back to the web developer.

Implementing the findings of our audit, we fixed the technical architecture of the site and funnelled the site’s domain authority to key landing pages.

We increased the depth of content on key landing pages, producing high-quality copy, which we optimised with key search terms in order to rank as highly as possible.

We did this after conducting the keyword research at a granular level and finding opportunities to rank individual products. We discovered that the products had a large search volume that we could leverage – so we optimised the metadata of over 400 product pages and updated the copy. This provided Google and the website user with more detailed information on each product; thus increasing visibility.

Furthermore, we conducted a conversion rate optimisation (CRO) audit to improve user experience across the whole website, helping boost the number of transactions. After implementation, this led to transactions increasing by 272% YoY in December 2018.

Taking this action saw that the client’s objectives were met with tangible results – an increase in both organic traffic and more importantly – sales.

Want cutting-edge digital news and tips straight to your inbox? Sign up to our monthly newsletter here

Related case studies

| View All

Improving global visibility in the financial modelling market

To obtain maximum visibility for AMT Training's courses, we fixed a large number of technical issues and implemented an effective keyword strategy to ensure they were visible for high-intent keywords. This positively impacted global visibility and significantly increased organic traffic and revenue.

Read the Case Study

Taking site traffic and conversions to new highs with technical SEO, link building and blog content

Having previously invested in SEO, Engage Education approached Distinctly as they began the development of a new website. They were looking for a brand new strategy that could deliver consistent traffic growth whilst expanding into new international territories – but not at the cost of the UK side of the site.

Read the Case Study

Delivering an increase in organic traffic, form completions and visibility for primary terms

Mercer Hole’s main objective was to see an increase in organic leads generated through their website. With this in mind, Distinctly spent time improving the site’s content as well as devising an effective blog strategy to help build authority in the financial field.

Read the Case Study

Using unique survey data to attain invaluable top-tier news coverage

Surveys are a highly effective way of establishing authority and relevance in an industry by creating unique, linkable data that nobody has seen before – driving the news rather than following it. This makes surveys useful not only as a link-building tactic but as a way to target content precisely to your audience, confident that they will engage with it.

Read the Case Study