Back in August 2018, Google released the Medic update which heavily focused on penalising untrustworthy websites in the ‘Your Money Your Life’ (YMYL) categories. This led to the creation of an acronym which touched on […]
While 2020 has been incredibly challenging for businesses, we have seen some trends and opportunities emerging – some in response to the new digital landscape we face. Here our senior experts share their predictions and […]
Playing the long game of strategic SEO means monitoring not only how your web page is ranking, but how users are experiencing it. One feeds into the other, so the UX (user experience) of your […]
Our clients often ask us how long it will take to see SEO results – a question to which there is no definitive answer. Every website is different and no two verticals are the same […]
The importance of local SEO has continuously been discussed and analysed over the last 3-4 years, mainly due to the change in customer behaviour and the need for ‘near me’ searches. The main platform which […]
When clients engage in SEO or PPC activity, their key objective tends to be ‘we want to generate more online enquiries’. You can drive considerable amounts of organic/paid traffic to a website through effective SEO […]
A common problem Acquiring the full rights to your Google Analytics account shouldn’t be a tough task, yet many people are left in this predicament. Usually, the scenarios resulting in you losing access to your […]
The digital landscape is constantly changing, what with frequent updates from Google and user behaviour being constantly influenced by new and emerging technology. Organic Search can be infinitely complicated as a result of many moving […]
First, what do I mean by brand / non-brand? Brand traffic is essentially any search term that includes the brand name. We like to think of brand traffic as Customer Retention. Non-brand traffic is any […]
Accreditations
