Pay Per Click (PPC)

Pay per click (PPC) advertising is a great way for your business to target potential customers at the exact  time they are looking for your product or service. PPC is extremely cost effective, you incur no cost unless an internet user expresses an interest in your advert and actually clicks on it.

If managed correctly a PPC campaign can be a very efficient way to market your business.

It’s now possible to only target the geographic areas that your business operates within making PPC ideal for businesses looking to expand within their local area and ensure their marketing spend is highly targeted.

Costs can be controlled by placing a daily limit on your PPC expenditure, so our clients are always able to reduce or increase their budgets to suit their business needs. These limits can be changed on a daily basis if required to take advantage of particular events such as bank holidays or seasonal variations in demand.

We continually review the performance of clients’ PPC campaigns to ensure they are generating as much additional business as is possible. On-going optimisation of a PPC account includes:

• Researching new keywords that your potential customers may use or those used by your competitors.
• Recommending alterations to your web pages to increase the opportunities  for conversion
• Testing new advert copy to improve click through rates (CTR) and conversion
• Managing keyword bids to ensure your costs are kept to a minimum
• Ensuring your PPC campaign is aligned with your offline marketing activity, however that may change.

Get in touch today to see how many people are searching for your products and services.