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Are Facebook apps worth the investment?

Added: 19 January 2012
Do your customers, or prospective customers, really value them? After working with several app developers and a variety of brands with different objectives, I am dubious to their value.

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Planning a new website?

Added: 17 January 2012
Is your website past its sell by date? Feel like it doesn’t adequately reflect your business anymore? Read Step 1 of our guide to planning your new website to ensure you achieve the best results.

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Need a new website? Choose your CMS wisely!

Added: 11 January 2012
The choice of CMS for your website can have a huge effect on your business and is something we often discuss with clients. The aim of this post is not to identify the best CMS platform, or even review them, but to offer some very basic advice on choosing the type of CMS platform and therefore agency for your business.

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Putting customers at the heart of social commerce

Added: 10 November 2011
When considering your digital strategy, it is fundamental to analyse the possible benefit of social media to your business and whether there is potential for it to be an essential tool for engaging with your customers and in turn maximising the value of your brand. This article provides relevant experience from a leading electrical retailer and some very helpful tips on how to get it right.

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How to reduce your bounce rate

Added: 11 October 2011
So you’ve executed a successful search engine optimisation campaign and have an increasing amount of targeted traffic flowing to your website but your bounce rate is increasing and these visitors are not engaging with your website. This article provides some basic ideas that could be implemented by most website administrators avoiding the need for 3rd party costs.

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Why SEO is an ongoing investment

Added: 10 August 2011
Search engine rankings are competitive. The rewards for being at the top ranking position for keywords that attract search volume are higher than ever. This article discusses why SEO needs constant attention

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The Art of Good Copy

Added: 24 June 2011
Are you struggling to find the right words? It could be lack of time, focus or simply objectivity (its ok, it’s very hard to be objective about one’s own business, we all suffer from it!) but hopefully these tips will be of use.

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Should you hire a copywriter?

Added: 31 May 2011
The fact is that whether you are good at writing, understand the principles of building key words into your copy, or really know how to capture the attention of your reader… you are still not likely to be the best person to write your company’s sales literature.

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Beginners guide to onsite optimisation

Added: 7 February 2011
Search engine optimisation is commonly broken down into two main groups – onsite and offsite optimisation and to achieve good rankings, you cannot have one without the other. This post is concerned with some of the principles used in onsite optimisation and will hopefully provide you with enough information to attempt it yourself.

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LinkedIn For Small Business

Added: 7 February 2011
This post discusses ways of using business network LinkedIn to help grow and promote your business and hopefully pick up a few sales off the back of it

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Why are keyphrases now so important?

Added: 4 January 2011
Keywords have historically been the backbone of optimisation, however, they are increasingly becoming dated, slightly old fashioned, and have recently been replaced in most SEOs dictionaries with the new kid on the block: the keyphrase!

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Distinctly Digital helped us rank for a number of keywords that were important to our business
Frank Piazza – Artlyst, London. http://www.artlyst.com.

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