Should you hire a copywriter?

The fact is that whether you are good at writing, understand the principles of building key words into your copy, or really know how to capture the attention of your reader… you are still not likely to be the best person to write your company’s sales literature.

This is simply because most business owners are too close to their day to day work, and so they drift towards delivering a message from their own perspective and rarely from their customers’. For most it is almost impossible to disengage from ‘what they have to sell’ adequately to be able to connect with ‘what their customers want’. To produce really effective sales copy you need to become your customers’ ears and understand how their heart motivates them to buy. This is almost always achieved best by someone who could potentially be a customer themselves.

Add to this the fact that entrepreneurs and business owners are usually too busy to spend time writing their copy and you have the answer… hire a professional copywriter. In return you will get: significantly higher conversion rates from your sales literature; more time to do what you do best; well written, effective product and service material; and, just maybe, more of an insight into the workings of your customers’ mind.

Martin Gladdish is a Hertfordshire based copywriter who specialises in ghost blogging and creating effective sales copy.